Brief Overview About Search Engine Optimization

Posted by Kirtan  at September 16th, 2013

Search Engine Optimization (SEO) is the method of getting good visibility of a website or a website page in a popular search engine like Google, Yahoo and Bing via “natural” and Organic search results. SEO can target different types of searches, including image search, local search, video search, weather search, sports search, entertainment search, find news and more.

According to internet marketing ways, it describes how search engine works, for what people are looking for in the search engine and which search engine are preferred by your target audience. The optimization of a site can involve editing your content and HTML coding and associated with both amplify the importance of definite keywords and to take away obstacles to the indexing behaviors of search engines. Promoting a website to enhance backlinks or inbound links is another SEO approach.

Importance of Search Engine Optimization

In the recent era, internet is big platform to grow up business; therefore most companies have realized that search engine optimization (SEO) is significant to get success on the Internet. But many webmasters still do not know about SEO and what is the importance.

Goal of search engine optimization is to bring new customers to your web site.

There are two categories of Search Engine Optimization

(a) Onpage Optimization

It’s a technique that permits a Website page gets a good ranking in different search engines like Google, Yahoo and Bing. On page features are straightly linked with content of the website page and structure of your website.

Properties of Onpage optimization:

Title Tag : Text under html tag <title>, which is displayed on the top left corner of the browser window. Search Engine uses this title tag to link with the search result.

Meta tag description:  Meta tag description classify as <meta name=”Description” content=”ABC…”>, it gives little description of the website page.

Meta Keywords: Meta tag is defined as <meta name=”Keyword” content=”ABC, these Keywords play the similar responsibility as the meta description tag to highlight the significance of a website. These all tag are divided with comma in the Meta tag.

Keyword Density: Total number of keyword used in the website page is known as keyword density. About 2% to 8% of keyword is excellent for website ranking.

URL Structure: If you desire a superb ranking, then URL of your website must connected to your site and if it is related to your target keyword then it is superior.

(b) Off page Optimization

Off page optimization refers to factors touching your website or listing page in natural search results. It can be used to getting links on search engine and if people click on that link then it return back to your site, so your traffic will be increased.